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Advice, Breakthroughs, Challenges, Empowerment, Entrepreneurship, Inspiration for Change, Kathy Caprino, Marketing Support, Small Business, Uncategorized, Women in Business Why “Good” Marketing Advice Can Lead You Astray A significant number of my awesome coaching and consulting colleagues and friends across the country have shared with me in the past year that they’ve hired outside marketing help with disappointing (or disastrous) results.  Despite finding “experts” who seem... Read More
Uncategorized Christmas Time is Here Hello friends!  I hope you are enjoying your holiday season and the fast approach of our new year. Christmastime for me is a joyful time, full of warm, cozy holiday memories…of decorating the tree, a foot of snow outside (I grew... Read More
Uncategorized A little musical holiday gift Hello Friends!  Last year, my hubby jazz percussionist Arthur Lipner and I recorded a little holiday song for our friends.  We wanted to share it again with you, our new friends. Here it is: Have Yourself  a Merry Little... Read More
Uncategorized The Four Myths Women Believe about Self-Promotion I just read a terrific article on Forbes.com regarding “The Four Myths of Self-Promotion,” by Kelly Watson.  Here’s the link:  http://www.forbes.com/2010/06/29/marketing-promotion-small-business-owners-forbes-woman-entrepreneurs-careers-passion.html  I couldn’t agree more with Kelly.  Further, I’ve unwittingly held myself back over the years because of my own... Read More