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Small Business

Breakthroughs, Empowerment, Inspiration for Change, Powerful Self-Marketing, Small Business Struggling to Earn or Charge What You Deserve? Here’s Why and What To Do I speak with coaches, consultants, service providers, and small business owners (and corporate employees) every day who do great work, and offer high-quality products, services, and programs that are a cut above, but are failing to make any money. ... Read More

Breakthroughs, Inspiration for Change, Small Business Grappling With the Idea of Going Back To School? Here’s What To Consider At least once a week, I hear from a professional woman who is in a job or career she dislikes intensely (or is failing at), and wonders if going back to school for a new career is the right... Read More

Careers, Entrepreneurship, Powerful Self-Marketing, Small Business, success, Videos Is It Time to Throw In the Towel? Thinking of throwing in the towel on your new small business? Here's how to assess your next move, and determine if you're ready to do everything it takes to succeed. Read More

Breakthroughs, Empowerment, Kathy Caprino, Small Business, success What Game Do You Want To Be Playing, Honestly? Is your constant drive to generate as much money as possible in your business the wrong approach for your success and happiness? Read More

Careers, Kathy Caprino, Marketing Support, Powerful Self-Marketing, Small Business, social media Top 10 Do’s and Don’ts For Pitching The Media Trying to pitch a story? Don't blow it - learn the top 10 do's and dont's for connecting successfully with a media expert. Read More

Careers, Kathy Caprino, Living Real, Small Business, Work-Life Balance How Remote Working Can Save Your Career (and Your Life) I spent 18 years in corporate life building a career as a senior marketing, research, and product management professional. While a good portion of that time was exciting and fulfilling, in the end, my corporate life culminated in devastating... Read More

Advice, Breakthroughs, Challenges, Empowerment, Entrepreneurship, Inspiration for Change, Kathy Caprino, Marketing Support, Small Business, Uncategorized, Women in Business Why “Good” Marketing Advice Can Lead You Astray A significant number of my awesome coaching and consulting colleagues and friends across the country have shared with me in the past year that they’ve hired outside marketing help with disappointing (or disastrous) results. Despite finding “experts” who seem... Read More

Breakthroughs, Careers, Empowerment, Entrepreneurship, Kathy Caprino, Small Business, success, Women in Business, Women in Leadership Top 10 Things I Love About Running My Own Small Business I saw a neat HARO (@helpareporter) query today asking for the top things folks love best about running their own small businesses. It felt SO good to think about this question, and to bring again to my heart and... Read More