Advice, Breakthroughs, Challenges, Empowerment, Entrepreneurship, Inspiration for Change, Kathy Caprino, Marketing Support, Small Business, Uncategorized, Women in Business Why “Good” Marketing Advice Can Lead You Astray A significant number of my awesome coaching and consulting colleagues and friends across the country have shared with me in the past year that they’ve hired outside marketing help with disappointing (or disastrous) results.  Despite finding “experts” who seem... Read More