Advice

Advice, Breakthroughs, Challenges, Empowerment, Entrepreneurship, Inspiration for Change, Kathy Caprino, Marketing Support, Small Business, Uncategorized, Women in Business Why “Good” Marketing Advice Can Lead You Astray A significant number of my awesome coaching and consulting colleagues and friends across the country have shared with me in the past year that they’ve hired outside marketing help with disappointing (or disastrous) results.  Despite finding “experts” who seem... Read More
Advice, Breakthroughs, Following Your Dreams, Inspiration for Change, Kathy Caprino, Levels of Disempowerment, Powerful Self-Marketing, success, Women in Business 7 Reasons You Hate Marketing – And How to Learn to Love It In ramping up my marketing consulting work with women consultants, practitioners, and entrepreneurs these past months, I’ve heard these words over and over:  “I hate marketing.”  or, more specifically…  “I hate promoting myself.” It’s an amazing thing to observe... Read More