Marketing Support

Business Growth, Career Coaching, Career Growth, Entrepreneurship, Management, Marketing Support, Strategy Seth Godin: What Is Strategy And Why We So Often Get It Wrong Seth Godin talks with Kathy Caprino about his new book This Is Strategy, which provides a comprehensive guide to thinking strategically in a complex, ever-changing world. Read More

Communication, Empowerment, Impact, Job Search, Kathy Caprino, Knowing Yourself, LinkedIn, Marketing Support, Personal Growth, Powerful Self-Marketing, Professional Growth, Resources, Uncategorized, Women in Business, Work You Love 5 Things Your LinkedIn Profile Reveals About You That You Don’t Want It To Part of Kathy Caprino’s series “Becoming The Most Powerful and Confident You” In my work as a career and leadership coach, writer and executive trainer, I spend a great deal of time on LinkedIn. I review hundreds of profiles... Read More

Leadership, Marketing Support, Tips for Empowerment, Work You Love How To Write Articles That Become The Most Popular In Your Field: 7 Critical Steps Reaching a million readers is a powerful experience for a writer. Here are 7 essential steps to help your writing reach its highest potential. Read More

Breakthroughs, Entrepreneurship, Inspiration for Change, Marketing Support Thinking of Making a FLIP In Your Business or Career? Thinking it might be time to FLIP your business or career? This video summit is a great place to start. Read More

Careers, Kathy Caprino, Marketing Support, Powerful Self-Marketing, Small Business, social media Top 10 Do’s and Don’ts For Pitching The Media Trying to pitch a story? Don't blow it - learn the top 10 do's and dont's for connecting successfully with a media expert. Read More

Entrepreneurship, Marketing Support, Powerful Self-Marketing, success Help! How Do I Price My Work? In my work as a success coach for solopreneurs, consultants, small business owners, and private practitioners, I’m frequently asked questions about how people should price their work, package their programs and services, and create compelling offers that generate a... Read More

Advice, Breakthroughs, Careers, Inspiration for Change, Marketing Support, Women in Business, Women in Leadership How to Avoid the 7 Worst Marketing Mistakes Small Businesses Make Struggling in your small business? See if these 7 serious marketing mistakes sound familiar to you, and if so, take action to correct your course. Read More

Advice, Careers, Kathy Caprino, Leadership, Marketing Support How to Avoid the Top 5 Public Speaking Mistakes On Wednesday, I posted an article on my Forbes blog called: “Why So Many “Experts” Are Terrible Speakers: Top 5 Public Speaking Mistakes.” I was as suprised as anyone when this piece went viral. Over 110,000 folks viewed the... Read More

Breakthroughs, Careers, Empowerment, Kathy Caprino, Living Real, Marketing Support, Uncategorized, Women in Business Are Your Values Keeping You From Earning More Money? Last week, I had the immense pleasure of conducting a coaching training course for the CT Women’s Business Development Council. I shared the day with an amazing, inspiring group of women who work throughout Connecticut and are heart-committed to... Read More

Advice, Breakthroughs, Challenges, Empowerment, Entrepreneurship, Inspiration for Change, Kathy Caprino, Marketing Support, Small Business, Uncategorized, Women in Business Why “Good” Marketing Advice Can Lead You Astray A significant number of my awesome coaching and consulting colleagues and friends across the country have shared with me in the past year that they’ve hired outside marketing help with disappointing (or disastrous) results. Despite finding “experts” who seem... Read More

Advice, Breakthroughs, Empowerment, Kathy Caprino, Marketing Support, success Why We Find “Make Money Quick!” Promises Such a Turn-off In speaking to many of my coaching and consulting friends in the past few months, I’ve noticed that the folks I’m most connected with — those with whom I share the most emotional, spiritual and behavioral common ground –... Read More

Advice, Breakthroughs, Careers, Challenges, Kathy Caprino, Living Real, Marketing Support, Powerful Self-Marketing, Uncategorized The Top 10 Things Coaching Marketers and Training Schools Won’t Tell You This week, I had a fabulous conversation with Starla Sireno – Founder of www.Fearlessnessinc.com and the Fearless Women Entrepreneur Network – an empowering forum for women entrepreneurs in San Francisco and beyond, providing the knowledge and support women need... Read More

Challenges, Empowerment, Inspiration for Change, Kathy Caprino, Marketing Support, success, Women in Business Why Asking for Money Is So Hard I’ve been watching my clients – and myself – this past year around the experience of charging fees, asking for payment, suggesting folks re-enroll in our programs, etc., and here’s what I’ve found… Very few people like asking for... Read More

Advice, Breakthroughs, Careers, Empowerment, Inspiration for Change, Kathy Caprino, Marketing Support, Powerful Self-Marketing, Wake Up Calls What To Do When Speaking About Your Work is Hard This week, I had a fascinating marketing coaching session with a woman who shared with me her difficulty in speaking about her work. She revealed that, every time she discusses what she does for a living, one of two... Read More

Advice, Breakthroughs, Careers, Challenges, Empowerment, Inspiration for Change, Kathy Caprino, Marketing Support, success, Uncategorized, Wake Up Calls The 12 Hidden Crises of Entrepreneurial Women Several years ago I conducted a yearlong research study with over 100 working women across the country about professional crises in women and how we can reclaim our lives to overcome them. I was astounded by the findings, and... Read More