I just read a terrific article on Forbes.com regarding “The Four Myths of Self-Promotion,” by Kelly Watson. Here’s the link:
I couldn’t agree more with Kelly. Further, I’ve unwittingly held myself back over the years because of my own adherence to these myths – namely:
1) Self-promotion will make me look like I’m bragging
2) If I’m good enough, people will hear about it (The ole “Build It and They Will Come” falsehood)
3) Others should talk about my achievements and my value, not me
4) It won’t make a difference anyway – people have made up their minds already
None of the above is true, and overcoming these myths will move you forward in your professional life exponentially.
If any of the above resonate with you, take another read of Kelly’s article, and do the following:
1) Make a list of the reasons why you stand out in your field – your talents, skills, background, expertise, training, and vision. Understand how you are special and the unique ways you are of tremendous service to your workplace, community, and customers or clients, because of who you are.
2) Go on LinkedIn and complete your profile to the 100% level. Then send a LinkedIn request for a recommendation to 20 people you know well and trust. You’ll be amazed at what they say, and it will empower you to hear their praise, and to have had the courage to ask. Then incorporate their praise into your bio, social media profiles and resume, and in how you talk about yourself.
3) Examine your marketing strategies – you can ramp up your success significantly when you 1) get clear about how you stand apart from the competition, 2) identify in specific terms the next level of success you want in your career, and 3) create a S.M.A.R.T plan to get out there and articulate your special accomplishments and abilities to your work community, peers, colleagues, etc.
Which of the above myths holds you back the most and what can you do to release it? I’d LOVE to hear your thoughts. Thanks as always for sharing!
As Kelly states, it’s definitely time to toot your own horn!
