Advice, Breakthroughs, Challenges, Empowerment, Entrepreneurship, Inspiration for Change, Kathy Caprino, Marketing Support, Small Business, Uncategorized, Women in Business
Why “Good” Marketing Advice Can Lead You Astray
A significant number of my awesome coaching and consulting colleagues and friends across the country have shared with me in the past year that they’ve hired outside marketing help with disappointing (or disastrous) results. Despite finding “experts” who seem... Read More
Tag Archives: business
Breakthroughs, Careers, Empowerment, Inspiration for Change, Kathy Caprino, Women in Leadership
Three Critical Success Steps for Professional Women
In the past several years, I’ve had the great pleasure of coaching and partnering with some amazing women in the U.S. – senior managers and leaders in Fortune 500 companies and non-profits who absolutely love their work, relish their... Read More
Challenges, Empowerment, Inspiration for Change, Kathy Caprino, Marketing Support, success, Women in Business
Why Asking for Money Is So Hard
I’ve been watching my clients – and myself – this past year around the experience of charging fees, asking for payment, suggesting folks re-enroll in our programs, etc., and here’s what I’ve found… Very few people like asking for... Read More
Advice, Breakthroughs, Careers, Challenges, Empowerment, Inspiration for Change, Kathy Caprino, Marketing Support, success, Uncategorized, Wake Up Calls
The 12 Hidden Crises of Entrepreneurial Women
Several years ago I conducted a yearlong research study with over 100 working women across the country about professional crises in women and how we can reclaim our lives to overcome them. I was astounded by the findings, and... Read More
Advice, Breakthroughs, Careers, Challenges, Marketing Support, Resources, success, Women in Business
If Your Business Model is Flawed, Your Marketing Won’t Work
In working with hundreds of professional women these past several years, and launching my new Breakthrough Vision marketing and Prosperity Marketing Mindset programs, I’ve uncovered one key truth that was hidden to me in the past: If your business... Read More
Advice, Breakthroughs, Kathy Caprino, Marketing Support, Powerful Self-Marketing, Women in Business
The New Rules of Marketing – Five Key Principles of Care, Credibility, Connection, Clarity and Calling
As many of my friends and community members know, I’m a huge fan of Scott Stratten, President of Un-marketing (www.un-marketing.com). Almost every word this guy says and writes resonates 100% with me, and reflects my views and feelings about... Read More
Advice, Breakthroughs, Careers, Challenges, Empowerment, Following Your Dreams, Inspiration for Change, Kathy Caprino, Living Real, success, Support for Change, Women in Business, Yes I Can Thinking
Why is Career Change So Challenging?
In preparing to launch my new summer Career Change teleseminar program – Change Your Career—Change Your Life!, I’ve been thinking about why it’s so hard for many midlife women to find — and maintain — a joyful and successful... Read More