August 2010 - Kathy Caprino
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August 2010

New Marketing Support for Women Entrepreneurs, Consultants and Writers

 

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Ellia is thrilled to announce the launch of…

 Breakthrough Vision Marketing!

 

Empowered and Effective Marketing Support for Women Entrepreneurs, Writers, Consultants, 

and Practitioners

  

 

Are you launching a new business, or wanting to take your small business to abundant success? 

 
Get top-level marketing consulting and support to help you identify your core competitive advantage, and communicate that unique value powerfully to attract ideal clients, customers, partners, and great new business! 
 

This Fall, join us in our new marketing programs for women:

 

Prosperous Marketing Mindset® Workshop

10 am to 1pm
Dolce Norwalk Hotel
Norwalk, CT
Fee: $87
 
 

 

6-week program for women
Westport, CT

Two tracks: Tuesday afternoons or Thursday evenings

Begins 9/27 

 

Your Marketing Breakthrough is here!

 

UPCOMING EVENTS 

 

September 15, 2010
Building Your Platform: A Prosperous Marketing Mindset® for Authors and Writers
Led by Kathy Caprino and Krista Carnes

7-9pm
Writers’ Room
Write Yourself Free Now

 252 Post Road East
Westport, CT
Click here for more info
 

 

September 16, 2010
Coaching Training for Financial Advisors

Special Training Workshop
for CT Women’s Business Development Center for Budget Coach volunteers

 

 
September 23, 2010

Breakthrough to Your Abundant Success!
28th Annual Business Women’s Forum
Connecticut Convention Center
Hartford, CT
http://www.2010bwf.com
Keynote Speaker: Paula Abdul!

 

 

September 25, 2010
Prosperous Marketing Mindset®

Five Core Marketing Steps to More Passion and Profits Doing Work You Love

Led by Kathy Caprino and Krista Carnes

10am – 1pm
Dolce Norwalk Hotel, CT
Fee: $87 (after September 1, fee is $97)
For more info,
click here
 
 

Begins September 27, 2010

Prosperity Marketing Masterminds
6-Week Mastermind Coaching Programs for Creating More Passion and Profits Doing Work You Love 
Led by Kathy Caprino and
Krista Carnes
Westport, CT
Fee: $597 for 6-week program
For more info,
click here

 

 

October 16, 2010
Love Your Career – Open Your Life!
Spiritual Guidance for Creating True Happiness at Work
With Kathy Caprino and Trudy Griswold
Full-Day Interative Spiritual Coaching Seminar
9:30 am to 4:30 pm EST
Convent of St. Birgitta
Darien, CT
Fee: $197, includes lunch
To register, write to
Kathy@kathycaprino.com
 

Connect with Kathy!
 

Find us on Facebook     View our profile on LinkedIn     Follow us on Twitter 

 
IN THE MEDIA

 

 
 
SELF Magazine, July 2010
(see magazine for full article “The New Ambition”)
 
 

When your heart knows
there is another way to do business.

Mark Silver
Heart of Business, Inc.
Portland, OR 97212
Twitter: @MarkHeartofBiz

Check out Mark and his fabulous FREE ebook, “Getting to the Core of Your Business” 

 

Quick Links

Ellia Communications, Inc. is a coaching and consulting business dedicated to helping women achieve breakthrough – in their lives and work, relationships, and in themselves – to create life and work as they truly want it.  Ellia offers transformative coaching, seminars, and resources that help women overcome their challenges to achieve their visions of passion, power, and purpose.

 
Kathy’s book, Breakdown, Breakthrough offers a powerful, holistic guide to overcoming the 12 hidden crises women face today.
 
For more information, please see:
 
or contact Kathy at:
kathy@kathycaprino.com
Phone: 203-834-9933

 

Connect with Kathy on:

 

Join Our Mailing List

Dear ,  

Go on – Take the Leap!

 

Hello! Here we are in mid-August already! It’s flown by a bit too fast for me – and for you too? 

 

Today I’d like to share a recent revelation I had about women and business, and the new direction it’s led me to pursue.

 
This past year, as I’ve conducted career and executive coaching sessions and spoken to groups of women who long to enhance their careers, I’ve noticed a trend in women around a deep reluctance to self-promote.  Women more than men it seems, are shy to communicate what they’re great at and resist shouting from the rooftops in celebration of their talents and gifts. 
 
A recent article in ForbesWomanThe Four Myths of Self-Promotion by Kelly Watson — sums it up perfectly.  In believing these four limiting myths, women hold themselves back from effective communication and marketing:
 
The Bitch Myth–“Self promotion will make me look arrogant.”
 
The Princess Myth–“If I’m good enough, people will hear about it.”

 

The Friends and Family Myth–“Others should talk about my accomplishments, not me.”

 
The Martyr Myth–“You can’t control what people think anyway.”
 
Each of these myths – or misguided beliefs — keep us from moving forward to abundant success — financial and otherwise.  
 
I’ve been deeply engaged in marketing my entire professional life – first, as a Marketing Director and VP in the corporate world, and then, in my small business.  When I started Ellia in 2003, I assumed that, as an entrepreneur, marketing my services would come very easy to me.  But then I faced the reality – It’s one thing to market someone else’s products and services; it’s entirely another to promote yourself!
 
Thankfully, after a good deal of inner and outer work, I’ve overcome my squeamishness about communicating what I’m good at and allowing my influence to expand.  Now I’m committed to helping other women do the same (once again, I’m turning my “mess into a message!”).
 
So, if you find it challenging to market yourself, your products or services in an empowered, creative, and compelling way, please take the leap to action!  Check out the new programs we’re offering this Fall and beyond (read on below)!
 
To me, it’s a spiritual pursuit and a hero’s journey to find the courage to be all you wish to be in this world.  Hiding your brilliance serves no one and wastes precious time.
 
Here’s a beautiful reminder:
 
YOUR DEEPEST FEAR
 

Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure. 

It is our light, not our darkness

That most frightens us.
 
We ask ourselves
who am I to be brilliant, gorgeous, talented, fabulous?
Actually, who are you not to be? 
You are a child of God.
 
Your playing small
Does NOT serve the world.
There’s nothing enlightened about shrinking
So that other people won’t feel insecure around you.
 
We are all meant to shine,
As children do. 
We were born to make manifest
The glory of God that is within us.
It’s not just in some of us;
It’s in everyone.
 
And as we let our own light shine,
We unconsciously give other people permission to do the same.
 
As we’re liberated from our own fear,
Our presence automatically liberates others.
 

by Marianne Williamson

 

Let it shine, my friends! And join us this Fall as I and my terrific colleague Krista Carnes launch our Prosperity Marketing Mindset® workshops and Masterminds for women.  We’ll help you market yourself powerfully, and share your brilliance, talents, and wisdom with the world.  Read on, and hope to see you in September! 

 

Please feel free to write to me at kathy@kathycaprino.com with ideas for programs that you’d like to see that would help you take your business and financial success higher. 

 
It’s your turn now!  Here’s to your abundant success and fulfillment.

 

“See” you soon!

  
Love and success,

Kathy 

FALL Programs for Women Entrepreneurs, Consultants, Coaches and Writers 

 

“Literally everything you do as a business owner is “marketing.” Don’t be afraid to embrace your inner marketer – it’s truly the difference between great success and disappointing failure in today’s market.”

 

Join us for an enlightening half-day that will move you forward!
 
The Prosperous Marketing Mindset®

5 Core Marketing Steps to Generating More Profit and Passion Doing Work You Love
 
Half-Day Marketing Workshop Sponsored by Ellia’s Breakthrough Vision Marketing

 

for Women Entrepreneurs, Small Business Owners, Coaches, Consultants and Writers

 
Saturday, September 25th
10:00 am to 1:00 pm
Dolce Norwalk Hotel

Norwalk, CT 

Early Bird Fee: $87.00 (After September 1, fee is $97)

 

Led by:

Kathy Caprino, MA– Nationally-recognized women’s career and success coach, author, marketing consultant, and Founder of Ellia Communications and Breakthrough Vision Marketing
 
AND
 
Krista Carnes – Top author developer and marketing specialist, booking agent, and founder of Booking Authors  
  • Are you ready to leave your corporate job and become a consultant, but need some help to market your new business profitably?
  • Do you have a small practice that is struggling in the current recession, and want marketing support to revitalize it?
  • Do you have trouble communicating exactly what you’re great at, and lose consulting or coaching business because of it?
  • Would you like assistance with online marketing and social media to be competitive?
  • Are you ready to take your book or seminar ideas to a new level? 
Join Kathy and Krista as they present the five most vital marketing steps to taking your small business and creative endeavors to a next level – to abundant success. 
 
Each step involves gaining a new, empowered “Mindset” that will help you see your business and creative endeavors in new and exciting ways, and help you take empowered action to overcome your current challenges.  Your marketing breakthrough is here!
 
This unique half-day program for women covers concrete steps to gain your:
 
Prosperous Marketer’s Mindset – how to communicate (in writing, online, speaking, conversations, etc.) who you are and what you do, in a way that is enticing and compelling, AND engage in marketing strategies that support you.

 

Prosperous Writer’s Mindset

how to use your writing and creativity to launch yourself in the media and in your community

 
Prosperous Speaker’s Mindset – how to use your know-how to develop powerful workshops ands seminars to build business
 
Prosperous Collaborator’s Mindset – how to partner, affiliate, network, and collaborate to expand your audience and community
 
Prosperous Visionary’s Mindset – how to strategize and envision — and successfully execute — your plan for where you wish to go in the next chapter of life and work

 
A Prosperous Marketing Mindset gives you new focus on the following vitally important endeavors necessary for abundant success in professional life — the 5 C’s:    
  • Connect – with authenticity and generosity
  • Communicate – with power and purpose
  • Create – ideas, products and programs that serve a market and fill a deep need
  • Collaborate – with like-minded supporters and partners
  • Celebrate! – share your successes and those of your community
     
Kathy and Krista will share insider information on the key steps to gain a Prosperous Marketing Mindset, and help you:

 
Step 1: Get Clear! – Determine Your Unique Value, Mission, and Your Core Competitive Advantage

 
Step 2: Get Writing! – Use Your Creative Ideas and Know-How to Expand Your Platform and Community

 
Step 3: Get Speaking! – Share Your Wisdom, Skills and Talents with Your Community to Build Customers and Clients

 
Step 4: Get Collaborating! – Build partnerships and collaborations with other like-minded professionals who are mutually supportive.

 
Step 5: Get Envisioning! – Create a Concrete S.M.A.R.T Plan for Your Business that Will Guide You to Long-Term Fulfillment, Success, and Joy

 

You’ll also get real-world insight to help you bypass costly and time-consuming marketing mistakes that many entrepreneurs, consultants, writers and speakers make. Attendees will leave the seminar with concrete “to-dos” and a renewed energy and roadmap for taking your small business to the next level of success, fulfillment and joy. 

 

JOIN US for an eye-opening and enlivening event that will change how you do business! 

 

For more information and to register, visit

 
Hurry! Register by September 1st and save $10.  And be one of the first three registrants and receive a  free signed copy of Kathy’s book Breakdown, Breakthrough!
 

Looking forward to seeing you on September 25th! 

 

 

Kathy Caprino, MA 

Ellia Communications, Inc.
email: kathy@kathycaprino.com
Phone: 203-834-9933

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