First impressions have gone digital: people are learning about you online before they ever shake your hand. As soon as they know they’re going to meet you or have a phone conference with you, they’ll start their online research. That means your LinkedIn summary is quickly becoming your most important tool for advancing your career and marketing your skills.
With over 400 million members, LinkedIn is the most important social media tool you have for expressing your personal brand.
To help you rock it on LinkedIn and make the most of it, my dear friend and colleague William Arruda – top LinkedIn and personal branding guru — has developed this amazing LinkedIn guide just for members of my community (YOU!), to help you stand out from the crowd, and tell a powerful (and true!) story about who you are and what you have accomplished in our work.